Making the Brand
Joel Mathew, Founder and CEO of Chicago-based digital marketing firm, Fortress Consulting, sits down with clients to talk about how they got their start, and what led them to where they are today. You will learn all about entrepreneurship, sales, advertising, branding, and more.
Making the Brand
How to Maximize Positivity in Business, ft. Aleksandar Zafirovski
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Joel Mathew
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Season 1
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Episode 4
In episode four of Making the Brand, Joel sat down with Aleksandar Zafirovski of Northwestern Medicine. He is an entrepreneurial mind within the healthcare industry, making him the perfect Fortress partner. Over the past several years, Fortress has worked with Aleksandar to create Breast Cancer Patient Connect, an online space where patients and survivors of breast cancer can go to feel supported, informed, and empowered. Listen to this episode for some insightful storytelling and positive lessons to take from hard times.