Making the Brand
Joel Mathew, Founder and CEO of Chicago-based digital marketing firm, Fortress Consulting, sits down with clients to talk about how they got their start, and what led them to where they are today. You will learn all about entrepreneurship, sales, advertising, branding, and more.
Podcasting since 2022 • 15 episodes
Making the Brand
Latest Episodes
Soccer, Service, and Storytelling ft. Andy McDermott
In this episode of Making the Brand, Andy McDermott shares his remarkable journey from professional soccer player to law enforcement officer, full-time actor, and now a leader in youth sports and community development. He discusses his passion ...
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Season 1
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Episode 15
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47:08
Why Do Most Businesses Fail? ft. Joel Mathew
In our first episode of Making the Brand featuring Chad Swieca as a full co-host, he and Joel go way back to not only the roots of Fortress Consulting Group, but also Joel's life roots and the influences that led to the agency as we know it tod...
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31:05
Building Soccer Skills & Strengthening Community, ft. Chad Swieca
Meet Chad. Chad Swieca is the owner of River Light FC, a new USL soccer club that's based in Aurora, Illinois. He is a former collegiate and international professional soccer player who has turned that love of the game into an entrepreneurship ...
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25:40
From Hip-Hop to Financial Empowerment, ft. Carl West
Listen to a new episode of Making the Brand as we sit down with the visionary entrepreneur, Carl West. Carl, a prominent figure in media and leadership development, is the mastermind behind Chicago's first and only hip-hop awards, a groundbreak...
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22:23
Chasing Dreams and Chasing Storms, a Meteorologist's Journey, ft. Cheryl Scott
For this special episode of Making the Brand, we welcomed Cheryl Scott, meteorologist for ABC7 in Chicago and friend of Fortress. While you may know Cheryl's face from the TV as she forecasts the ever-unpredictable Chicago weather, now is your ...
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17:28