
Making the Brand
Joel Mathew, Founder and CEO of Chicago-based digital marketing firm, Fortress Consulting, sits down with clients to talk about how they got their start, and what led them to where they are today. You will learn all about entrepreneurship, sales, advertising, branding, and more.
Making the Brand
Trust the Marketing Process, ft. David Adam
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Joel Mathew
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Season 1
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Episode 3
The marketing journey is never a straight line. David Adam, friend and client of Fortress and leader at MidAmerica Orthopaedics, sat down with Joel to talk about their philosophies on marketing after having worked together for multiple years. They agree on one main core principle: that in marketing, you have to play the long game if you want to see real growth. And MidAmerica Orthopaedics knows transformative growth, having seen 800% increase in patient visits and clientele during David Adam's tenure. See what other compelling insights they had by listening to the full episode.