Making the Brand
Joel Mathew, Founder and CEO of Chicago-based digital marketing firm, Fortress Consulting, sits down with clients to talk about how they got their start, and what led them to where they are today. You will learn all about entrepreneurship, sales, advertising, branding, and more.
Making the Brand
13th Bridge: Branding, Community, and Video Games
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Joel Mathew
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Season 1
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Episode 1
Summary:
Guest Ryan Weldon is all about community and culture. In other words, he’s the kind of guy to wear sneakers to his own wedding. In this first episode of Making the Brand, Joel Mathew sits down with his good friend and business partner to talk about motivations, shared influences, and what sets 13th Bridge Games Studio and Fortress apart.
Timestamps:
0:00 - 14:02 → Introductions & Origins of 13th Bridge Games Studio
14:02 - 28:03 → Ryan and Joel’s Biggest Influences & Best Stories
28:03 - 43:20 → Differentiators of 13th Bridge & Run the Court
43:20 - 1:00:31 → Quick hits & Final Thoughts